Turkish Airlines has had membership with the Star Alliance network of airlines since April, 2008. Located in the Ataturk Intl Airport in Istanbul, Turkey, these airlines have more than fifteen thousand employees. Over the past few years, Turkish Airlines has been honored with many different prestigious awards. One such form of recognition, given by Skytrax, is for offering the highest quality of Economy Class flight food services in the world. In addition, Turkish Airlines has been said to be the fastest growing airlines in Europe. This should not be any type of surprise due to the fact that their consecutive years that their profits have continued to rise.
There seems to be an increase in passenger flow especially among expatriates. Once they pick good reliable moving service to relocate, then their next move is to estimate relocation costs, and select Turkish Airlines as their carrier of choice.
No one can say that Turkish Airlines does not see how valuable marketing and brand recognition can be. In fact, they are wise because they know how to carefully pick out brands and the markets that are impacted. For example, American basketball and the airline’s contract with all-star US basketball player Kobe Bryant. In February, 2011, Mr. Bryant completed a commercial for the airlines that has a humorous element to it. Recently, the airlines added Caroline Wozniacki to their list. She will lend a hand by promoting the airlines’ Business Class service to the European fans of tennis. October 2010 was a very active month of Turkish Airlines. It was at this time that the airlines flew the first Boeing 777-300ER Extended Range aircraft. Turkish Airlines has placed an order to get 12 of these very contemporary and technological aircrafts from Boeing. As a matter of fact, Turkish Airlines is not keeping it a secret that its strategies involve getting into the competitive markets of the US and Asia. They have long term plans to continue growing on a global scale. Everything about this airline company speaks of utilizing the highest quality available. It is easy to tell this just from the services that they supply.
Great news for Miles & Smiles members, which only means more convenience via the integration of technology in new and innovative ways. These reward program members can get essential updates to their accounts by using a messaging application. This service is there mostly to inform members about the status of the accrued miles. This is a very important service because not only does it have an effect on the member’s actual benefits, but it also impacts the upgrade level requirements. The whole purpose of this is to give the customers updated information about their accounts so that they can use them to the best of their ability. The history of Turkish Airlines, while extensive, shows the airline had quite a few problems at the beginning. Such a situation is not unusual for airlines, though, since they have to face a number of issues. All areas of this airline have undergone significant changes, from the bottom to the top. Like people, the airline has successfully learned from its previous mistakes and has now become a company that can adapt to its environment making it a powerful player on the market. This article has provided a quick glimpse at some of the most exciting times and events for Turkish Airlines.